Now

Closing Chronicle's Series A. We're raising $10M led by Accel to go from PLG traction to enterprise scale. Building the GTM model to reach $10M ARR by end of year — a mix of product-led growth and a nascent enterprise motion.

The PLG-to-enterprise flywheel. Most of our revenue is self-serve today. The work now is building the bridge — PQL scoring, reverse trial optimization, and using product signals to feed an enterprise pipeline. The goal is to make PLG and sales reinforce each other, not compete.

Influencer marketing as a growth engine. We're treating creator partnerships the way others treat paid acquisition — with the same rigor around measurement, iteration, and ROI. Hiring a dedicated lead for this.

Writing and building in public. LinkedIn has become my thinking-out-loud space. Working on longer-form writing about what it actually looks like to build a company from the Middle East, raise in the Bay, and compete globally.